We surveyed our intended target audience and 55% of them were
male and the other 45% were female. We then asked them if they read the
magazine and a whopping 100% do not read the college magazine meaning that the
product (college magazine) is not working. After we asked how often would they
like the college magazine to be published and 45% of people we asked would like
it published monthly. We then asked how much would they be prepared to pay for
the college magazine, out of the possible, free, 50p, £1, £2, and we got that
50% of people would not like to pay for it therefore having the college
magazine for free, however 45% said they are willing to pay 50p. The next
question was would they pay for a college magazine if it had ‘freebies’ and
discounts in it, things like money off vouchers etc. 85% of the people we asked said they would pay for the magazine if
there was ‘freebies.’ Then we asked out of a list to pick 3 answers of what
they would like to see in the college magazine. The 4 most popular answers were
fashion, food, technology, and music. Then we asked them to pick 3 colours they
would like to see used on and in the magazine, the top 5 answers were blue,
white, red, purple, and green. 55% of people then said that they would like to
see people on the front cover, instead of music or technology. 75% of people
then said they would like email updates for the college magazine, like a
subscription so people can know when the college magazine is it and what it’s
about. We then asked if they would like to contribute to the college magazine
and 30% of the replies said that they would like to contribute to the magazine.
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